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Beautiful Baby Mario Badescu Lou Del Bianco
 

As a virtual studio, I feel that it's important for you to witness not just the design skills offered, but the full scope of most of the projects I am involved with.

Generally, I take on a client for several years. Over the course of time, it is important that a brand is established and maintained for each client. This can be short term branding for special events, as seen in Live! With Regis and Kelly's, "Beautiful Baby Search", or long term, as seen with Mario Badescu and Lou Del Bianco.

Alex Fidelibus
Alex Fidelibus Regis and Kelly Gerber Beautiful Baby Search Title
Live Regis and Kelly
Alex Fidelibus gerber
Microsite
The established look then needs to be translated to other marketing elements. The Regis and Kelly website houses a "Beautiful Baby Search" microsite which promotes and manages the contest. Here, visitors learn about the contest, submit baby photos and come back to view the baby gallery as well as the contest winners.

Art Direction/Design: Alex Fidelibus

 

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