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Beautiful Baby Mario Badescu Lou Del Bianco
 

As a virtual studio, I feel that it's important for you to witness not just the design skills offered, but the full scope of most of the projects I am involved with.

Generally, I take on a client for several years. Over the course of time, it is important that a brand is established and maintained for each client. This can be short term branding for special events, as seen in Live! With Regis and Kelly's, "Beautiful Baby Search", or long term, as seen with Mario Badescu and Lou Del Bianco.

Alex Fidelibus
Alex Fidelibus Mario Badescu Poster
Alex Fidelibus Mario Badescu poster
The Mario Badesu product line has a generic label design that was established to reduce production cost. This allows them to pass that savings onto their customers, without compromising their high quality standards. My challenge was to establish a look that promoted the clinical simplicity as well as the high quality of their natural products. More posters can be seen here.

Art Direction/Design: Alex Fidelibus
Photography: Richard Bachmann,
Bachmann Studio

Photo Stylist: Eri Utsunomiya,
Eri Utsunomiya Design

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